Water Europe envisions a Water-Smart society, in which the true value of water is recognised and realised, and all available water sources are managed in such a way that water scarcity and pollution of groundwater are avoided. The strategy of Water Europe is driven by the ambition to realise the value of water for our society and our economy, and achieve a European Water-Smart Society, while providing excellent services to members. Its activities are organised in the following programmes: Collaboration, Advocacy and Implementation Programme, while they are supported by the Membership and Communications Pillar.